SOLON— An inch of snow had accumulated while I was inside working on next week’s newspaper. When one is the proof reader for a small weekly paper, he gets a preview of what’s happening. There is some action, but not much.
The second session of the 85th Iowa General Assembly began last week, as evidenced by the multitude of newsletters from our state representatives and senators. Our circulation spans two senate districts, so there were a total of four in my folder. As a recovering political junkie, I had already read the four at home, and then some. There was little news, except to say it’s open season in the Iowa legislature. My state representative was holding two listening posts today in Bennett and Lowden. Had the weather been better, I would have driven over.
What was in the news was that J.C. Penney is closing 33 stores and laying off 2,000 employees. On Thursday I accepted a part time job requiring white shirts, and I didn’t have any decent ones. I went to Penney’s yesterday morning to buy them. (Note to self: throw the rags in the closet away, as they are not shirts any more).
Upon arrival, I was one of a small number of customers in the store. A gent greeted me close to the door, offering his assistance. My shirt is an oxford-style, buttoned down collar with long sleeves. The gent attempted to compliment me by suggesting a size smaller than I required, but the photo of the tag from my old shirt clarified the matter. He helped me find what was wanted in short order.
I am baffled by the pricing scheme at large box stores. The tag on the shirt said $30. There was no other price posted. The gent told the cashier to make sure I received the 25 percent unadvertised discount. When she rang it up, the computer/cash register gave me a 50 percent discount. While discussing payment terms, she asked if I had a J.C. Penney credit card. I explained that I do, but prefer to keep all my charges on a single card, so I would use my MasterCard. Another discount. My final cost was $12.75 plus tax per shirt or 42.5 percent of the listed price.
Keep in mind there was no visible price advertising in the store and when I mentioned the discrepancy to the cashier she said the amount was correct. Price was dependent upon the cashier’s entries, the bar code and the computer database. The personal shopping experience was compelling because the price seemed to get lower every step taken toward payment. How do they make money that way? They’ve taken logic out of the process, and one supposes they have their reasons.
I pointed out to the cashier that our store wasn’t on the list to close. She said they were rated number one in the U.S. for sales by size. She asked if I had ever been to the Muscatine store scheduled to close. She had been, and wasn’t surprised because they had so little merchandise in it. We had a nice conversation.
The whole shopping experience was engaging on many levels, but I don’t see how this store could be making any money with so few customers and the vagaries of pricing. If they stay open, I’ll be back if I need additional shirts.
When I got home from the mall, I ordered garden seeds— 26 varieties costing $122.75 including shipping. That plus herb seedlings to be bought at one of the farms and I should be ready for planting. As soon as the snow lets up, I’ll be ready to get outside and prepare the soil.
For now there is snow, and I’m okay with that.
Journey Home 
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