
Sunday was the annual award ceremony for the Academy of Motion Picture Arts and Sciences. I’ll just straight up say it: I don’t recognize any of the honored films, actors, and technicians and can’t find the impetus to learn who or what they are.
It’s hard to say what happened. When I returned from Europe and attended graduate school, I saw multiple movies every week. When we gathered for the recent holidays the family viewed a made for television movie. Before that, who knows when I saw the last one. It had been years.
I’m not the only one. The online service Quora posted, “Less than 10 percent of Americans go to the movies regularly today, but that has been true for the last 20 years or so. Now overseas markets, especially China, bring in the big box office.” Streaming services, installed home theaters, and changing preferences contribute to the decline. Movies have been in decline more than 20 years for me.
In 1986, I wrote a high school friend about this:
I have been thinking about the motion picture of late. It has been about a year since we saw one in a theater. Probably will be as long before we see another one. Film was a crucial part of my masters degree. I saw so many. I thought about and digested them constantly. Here in Cedar Rapids, film has taken a back seat in my intellectual journey. Rather, I have changed my perspective.
What is essentially an entertainment became, for a brief instant, an inspiration. Film is visual, musical, and most of all, a social statement. By watching so many, I studied one of the societies in which I live. But now, this study finished, I turn to application of this knowledge. (Letter to Dennis Brunning, April 19, 1986).
I had viewed maybe ten films in Europe over three years. One of them was Patton which we showed repeatedly to soldiers in the field. I became an expert at showing a film movie using a generator and a lamp projector.
For me, movies were part of an intellectual process. It began when I saw Apocalypse Now in Springfield, Illinois while on my trip home from Europe in 1979. Francis Ford Coppola’s film opened up a new world of creativity. When I finished mining the movie vein in the early 1980s, film-watching at theaters was mostly over for me. It became a “date night” special we did only a time or two per year.
Back in the day, before there were talkies, movies were available everywhere. Many urban neighborhoods had a place to pay a dime and see a movie. They were cheap entertainment. Over time, these storefront neighborhood theaters disappeared to be replaced by movie theaters on the scale of the RKO Orpheum chain. My home town had four of these, the Capitol, State, RKO Orpheum, and Coronet. Next came multiplex theaters where concession sales were consolidated for many motion pictures playing in close proximity. In our community of about 250,000 there was at one time a single multiplex. Traveling a half hour by car to see a movie eroded interest in new release films.
Home movie watching had its heyday with the advent of VHS cassette tapes of movies, and later DVDs. I continue to have a collection of VHS tapes stored in two banker’s boxes. The technology to play them has become too expensive to justify getting a player. It was great while it lasted. When we lived in Indiana in the late 1980s and early ’90s I would stop at the video rental store after work, get a movie or two, and order pizza delivery for supper. It made a good, inexpensive Friday night in our small family.
Today, I just don’t know. Groups I know get on Discord to live stream a movie for people viewing from all over the globe. Some people are addicted to Netflix and its equivalents. Viewing a movie on television in the family room morphed into each family member watching something different on individual screens. The movie itself seems to be beside the point.
The short analysis of why movie watching is in decline is people don’t have “spare time” the way we did. We view every moment as an opportunity to be occupied with activities. We believe we have more activities than time. There is too much investment of time to see a movie at a multiplex. The same social behavior impacting movies also affects reading, which, as I have written, is also in decline. The idea of spare time and needing something to do with it, just doesn’t seem to be present in society the same way it was 40 years ago.
Some day I will take my DVD copies of The Matrix, Out of Africa, Blade Runner, and Lord of the Rings to the living room and watch them. Revisiting my favorites does not help the broader problems of the motion picture industry. I’m not sure going to the multiplex a couple of times a year would either.
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